Kutumira meseji kunofanirwa kutarisisa matanho ehutano, dzivisa kuwedzeredza

Wedzera kushambadzira kune runyorwa rwezvakajairwa bhizinesi sarudzo dzinokura zvakanyanya kuomarara sezvo huwandu hwemakesi ekoronavirus hunowedzera uye maitiro anowedzera.Makondirakiti anofanirwa kusarudza kuti imarii ekushandisa pakushambadzira uchiona kuyerera kwemari kuoma.Vanofanira kusarudza kuti imarii yavanogona kuvimbisa vatengi pasina kuunza pomero yokuvatsausa.

Maregulator akaita seNew York Attorney-General akatumira matsamba ekumisa-uye-kurega kune avo vari kutaura zvisirizvo.Izvi zvinosanganisira Molekule, mugadziri wekuchenesa mweya uyo akamira kutaura kuti zvikamu zvaro zvinodzivirira coronavirus mushure mekushoropodzwa kubva kuNational Advertising Division yeBetter Business Bureau.

Neindasitiri yatotarisana nekushoropodzwa kuti vamwe vari kuratidza sei sarudzo dzeHVAC, makondirakiti ari kutarisisa meseji yavo pane basa rinoitwa neHVAC muhutano hwese.Lance Bachmann, purezidhendi we1SEO, akati kushambadzira kwedzidzo kuri pamutemo panguva ino, chero zvichingogara nezvikumbiro makondirakiti anogona kuratidza.

Jason Stenseth, purezidhendi weRox Heating uye Mhepo muLittleton, Colorado, akaisa simbiso yakawedzera pakushambadzira mukati memhepo mhando mumwedzi wapfuura, asi haana kumbotaura kuti IAQ matanho adzivirire kubva kuCOVID-19.Akatarisa panzvimbo pakuwedzera kuziva nezvehutano hwese.

Sean Bucher, mukuru wezano kuRocket Media, akati hutano uye nyaradzo zviri kuwedzera kukosha kune vatengi sezvavanogara mudzimba zvakanyanya.Kusimudzira zvigadzirwa zvinoenderana nechido ichi, kwete seyekudzivirira matanho, akachengeteka uye anoshanda, Bucher akadaro.Ben Kalkman, CEO weRocket, anobvumirana nazvo.

"Munguva ipi neipi yedambudziko, panogara paine avo vanotora mukana wemamiriro ezvinhu mune chero indasitiri," Kalkman akadaro.“Asi kunogara kune makambani ane mukurumbira akawanda ari kutsvaga kutsigira vatengi nenzira ine musoro.Hunhu hwemhepo zvechokwadi chimwe chinhu chinoita kuti unzwe zviri nani. "

Stenseth akatangazve mamwe kushambadzira kwake mushure mesvondo, kunyanya idzo dzinomhanya paredhiyo yemitambo.Akataura kuti redhiyo yemitambo inoramba ichiratidza kukosha kunyangwe pasina mitambo iri kutambwa nekuti vateereri vanoda kufambirana nekufamba kwevatambi muNFL.

Zvakadaro, izvi zvinoratidza sarudzo dzinofanirwa kuitwa nemakondirakiti mumashandisiro avanofanira kushandisa madhora avo ekushambadzira uye kuti imarii yavanofanira kushandisa vachipihwa kumiswa kwakakura kwebasa rakawanda rehupfumi.Kalkman akati kushambadzira ikozvino kunofanira kutarisa kune ramangwana rekutengesa.Vati vanhu vazhinji vanopedza nguva yakawanda vari mudzimba dzavo vanozotanga kutarisa kugadzirisa nekuvandudzwa kwavasina kuita.

"Tarisa nzira dzekusvitsa meseji yako uye uvepo kana paine chinodiwa," akadaro.

Kalkman akati vamwe vatengi veRocket vari kusimbisa mabhajeti avo ekushambadzira.Mamwe makondirakiti ari kushandisa zvine hukasha.

Travis Smith, muridzi weSky Heating uye Kutonhora muPortland, Oregon, akawedzera mari yake yekushambadza mumavhiki apfuura.Yakabhadhara nerimwe remazuva ake ekutengesa egore munaKurume 13.

"Kudiwa hakupere zvachose," akadaro Smith."Yangochinja."

Smith ari kuchinja kwaanoshandisa madhora ake.Akange aronga kuvhura bhodhi nyowani Kurume 16, asi akadzima izvo nekuti vashoma vanhu vari kunze kwekutyaira.Pane kudaro, akawedzera kushandisa kwake kubhadhara-per-click ads.Bachmann akati ino inguva yakanaka yekuwedzera kushambadza painternet, sezvo vatengi vasina zvekuita kunze kwekugara pamba uye kusefa pawebhu.Bucher akati chakanakira kushambadzira pamhepo ndechekuti makondirakiti anozviona nekukurumidza.

Mamwe madhora ekushambadzira chikwata ichi chegore anotariswa zviitiko zvepamoyo, senge mashoo epamba.Kambani yekushambadzira Hudson Ink inopa vatengi vayo kutarisa kugadzira zviitiko zvepamhepo pasocial media kuti vagovane ruzivo rwavangadai vakaratidza ivo pachavo.

Kalkman akati mamwe marudzi ekushambadzira anogona kuratidza kushanda, mamwe kutopfuura zvaajaira.Vatengi vakabhowekana vanogona kuda kuverenga kuburikidza netsamba yavo, akadaro, vachigadzira tsamba yakananga nzira inoshanda yekusvika kwavari.

Chero chipi chekushambadzira nzira makondirakiti anoshandisa, ivo vanoda meseji chaiyo.Heather Ripley, CEO weRipley Public Relations, akati kambani yake iri kushanda nesimba nevatori venhau muUS yese, ichivaudza kuti mabhizinesi eHVAC akavhurika uye akagadzirira kuenderera mberi nekushandira varidzi vedzimba.

"COVID-19 idambudziko repasi rose, uye vazhinji vevatengi vedu vanoda rubatsiro kugadzira mameseji kuvashandi vavo, uye kuvimbisa vatengi kuti vakavhurika uye vachavachengeta," Ripley akadaro."Mabhizinesi akangwara anoziva kuti dambudziko riripo richapfuura, uye kuti kuisa hwaro hwekutaura zvinobudirira kune vatengi uye vashandi vachabhadhara migove mikuru pane imwe nguva munzira."

Makondirakiti anofanirwawo kusimudzira kuedza kwavari kutora kuchengetedza vatengi.Aaron Salow, CEO weXOi Technologies, akati imwe nzira iri kushandisa mavhidhiyo mapuratifomu, seaya anopihwa nekambani yake.Ichishandisa tekinoroji iyi, tekinoroji anotanga runhare mbozha paanosvika, uye muridzi wemba anobva azviparadzanisa nevamwe mune chimwe chikamu chemba.Vhidhiyo yekutarisa kwekugadzirisa inovimbisa vatengi kuti basa rinonyatsoitwa.Kalkman akati pfungwa dzakadai, dzaanonzwa kubva kumakambani akasiyana, dzakakosha kutaurirana nevatengi.

"Tiri kugadzira iyo yekuparadzanisa uye nekuuya nenzira dzekugadzira dzekusimudzira izvozvo," Kalkman akadaro.

Nhanho iri nyore inogona kunge iri yekupa mabhodhoro madiki e sanitizer yemaoko inotakura logo yemukontrakta.Chero zvavanoita, makondirakiti anofanirwa kuchengetedza kuvepo mupfungwa dzemutengi.Hapana anoziva kuti mamiriro azvino achagara kwenguva yakareba sei kana kana iyi mhando yekumiswa kwemararamiro ichave yakajairika.Asi Kalkman akataura chinhu chimwe chechokwadi ndechekuti zhizha richangosvika patiri, kunyanya munzvimbo dzakaita seArizona, kwaanogara.Vanhu vachada air conditioning, kunyanya kana vakaramba vachipedza nguva yakawanda vari mumba.

"Vatengi vanovimba chaizvo nekutengesa uku kuti vatsigire dzimba dzavo," Kalkman akadaro.

Kunobva: achrnews.com